Paid Media Marketing Manager, Brand

Company: The Honest Company
Location: Los Angeles
Posted on: November 13, 2024

Job Description:

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.
About Us
The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via , third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes.
The Role
The Honest Company has kicked off a search for a Paid Media Marketing Manager, Brand to support our Paid Media Team! In this role, you'll assist with day-to-day campaign strategy & optimization across the Honest baby + adult portfolios to drive traffic and customer acquisition across our media channels. This person will execute innovative content strategies to reach our customers where they're consuming media, while supporting campaign objectives, strategies and KPIs. If you know what types of ads will create thumb-stopping content, this role is for you!
What you'll do:

• 
  
• Develop ads across all paid media channels (inclusive of, but not limited to Streaming, Paid Social, OLV, Content Partnerships, Display, Paid Search & Affiliate) to hit a range of KPIs from upper-funnel brand awareness and demand generation to DR customer acquisition, all optimized to maximize media efficiency
  
• Lead ongoing testing and optimization across channels (paid search copy, image assets, video content, audience segmentation, landing pages, etc.) and manage internal feedback loop
  
• Partner with cross-functional teams to develop strategies and campaigns that drive profitable sales and revenue across our brand and retail channels
  
• Assist with yearly and quarterly budget planning to develop the right media strategy that will drive optimal growth for Honest
  
• Work collaboratively with internal teams to request, compile and create assets for all areas of the funnel
  
• Ensure the timely communication of sales, promotions, campaign launches and business objectives to external agencies
  
• Research and develop content that is relevant, on-trend and that will generate high engagement and CTR
  
• Work with our affiliate agency to develop and execute new tests, partners and strategies to grow channel while maintaining ROI
  
• Ideate and shoot UGC-style content for paid social campaigns when necessary
  
  You'll love this job if you're:
  
  • 
    
  • Data-driven. You're all about maximizing efficiency while maintaining a high ROAS.
    
  • A content queen or king! You're constantly coming up with new ad ideas to test & iterate on.
    
  • Highly organized and methodical. You have a keen eye for detail.
    
  • Results oriented. Your problem-solving skills are unparalleled and you love to exceed goals.
    
  • Self-directed and fast-moving. You're known to operate with passion, urgency, focus, and discipline.
    
  • A team player with a positive attitude. You're comfortable working independently as well as influencing cross-functional teams.
    
  • Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team.
    
    What you'll need:
    
    • 
      
    • Bachelor's degree
      
    • 5+ years of experience in relevant fields (growth, performance and/or digital marketing) for an e-commerce or CPG company
      
    • Proven track record of running full funnel media campaigns to generate awareness, increase traffic and drive conversion
      
    • Deep knowledge of industry trends, platform trends and competitive positioning
      
    • Comfortable in Google Analytics and Tableau
      
    • Experience with Facebook Ads Manager, TikTok Ads Manager and Google Ads
      
      Compensation
      The pay range for this role is $104,000 - 142,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
      The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.
      Benefits & Perks
      We offer a competitive benefits package including comprehensive health and wellness coverage, 401k with company match, wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products. We value work-life balance and offer a generous and flexible vacation policy. Thinking about adding little ones to your family? Honest offers generous maternity and paternity leave. We love the furry kids too and offer pet insurance so your companions are well taken care of.
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